AMA FACULTY ADVISOR
Dr. Eric Van Steenburg
Dr. Eric Van Steenburg is an Associate Professor of Marketing in the Jake Jabs College of Business & Entrepreneurship at Montana State University, where he serves as faculty advisor for the student chapter of the American Marketing Association. Dr. Van Steenburg’s primary teaching area is Integrated Marketing Communications, and he has also taught Branding, Nonprofit Marketing, Digital Marketing, Consumer Behavior, and Marketing Research. His research on cause marketing – the application of marketing in nonprofit, political, or social endeavors – has been published in the European Journal of Marketing, Journal of Consumer Affairs, International Journal of Advertising, and the Journal of Current Issues and Research in Advertising. He holds bachelor’s degrees from the University of Texas, an MA from UT-Dallas, and a Ph.D. in marketing from the University of North Texas. Before embarking on a career in academia, Dr. Van Steenburg spent 20 years in corporate, agency, and nonprofit environments leading strategic planning and integrated marketing communications efforts to support business objectives and brands.